THE STORY
OF FREEDOM

THE CAMPAIGN

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THE STORY
OF FREEDOM

THE CAMPAIGN

A PERSONAL COLLECTION


With the “Story of Freedom” Collection, Yeba takes a turn and opens up a very personal chapter and invites you through her journey to embrace your majesty, manifest your power and show your true nature.

The Story of Freedom is a celebration and a tribute to Yeba Olaye’s African roots. Her desire to write a narrative full of authenticity and hope, mixing tradition and modernity. Her collection was built like a journey to the lands of the Collins of Savè in Benin, where the earth is deeply red due to the rust, the sky is blue like heaven, while white chalk is associated with wisdom and peace, and orange adventure and risk-taking.

SOUVENIRS FROM THE HOMELAND

"Each bag was inspired by the symbolic objects we cherish in my family and which shine their force on you to protect you from your fears. The shapes were inspired by Beninese traditional African sculptures, dances & costumes that fed my vision. I imagined them like precious pieces to carry all your treasures – may it be courage, pride or passion, the kind of bag a queen animated by the desire to achieve herself will adorn."

—  Founder, Yeba Olayé

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YEBA FIRST

handbag

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MINO

case

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AYO

tote

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BEHIND
THE
SCENES

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MORE BTS


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Campaign visuals Fred Bastin
Stylist Andréa Veka
Make-up Jenneke Croubels
Model Calis @ WOMAN360management
Backstage images Clothilde
Graphic Design Alessia Maddaloni

Campaign visuals Fred Bastin
Stylist Andréa Veka
Make-up Jenneke Croubels
Model Calis @ WOMAN360management
Backstage images Clothilde
Graphic Design Alessia Maddaloni